private review · not published · 2026-07-16

anan. — marketing video campaign

8 spots · 16 platform files · every claim audited against shipping features · zero synthetic people

How to review: each spot plays below in 16:9 (site/YouTube) and 9:16 (Reels/TikTok/Shorts). All speech is Ava — the same voice as the in-app course. Reply with the spot names you approve; finals then get std-1080p re-renders of the two Seedance beats + a proper music bed.

1 · Hero — “Meet Anan” flagship24.3s

The full story in five beats: hook card → storybook brand world → real tap-to-speak capture → category breadth → mascot close. VO: “What if saying one word could change everything?”

16:9
9:16

2 · Intro 15 feed cut14.9s

The product in fifteen seconds flat: “This is Anan” → real sentence building → grammar chip → close. Built for paid placements and pinned posts.

16:9
9:16

3 · Offline & private angle16.6s

“No internet? No problem.” — the differentiator competitors can’t match: fully offline, insights computed on-device. Shows the real board and the real Symbol Library.

16:9
9:16

4 · Natural voice & grammar angle15.7s

The real grammar menu opens on camera — eat / eats / eating / ate — then the speak moment. “Everyone deserves to be heard.”

16:9
9:16

5 · Their words, their world carer angle17.1s

Personalisation story for families: the five symbol looks, photos, recorded voices — “add the words of someone’s real life.”

16:9
9:16

6 · Evidence without the extra work clinician angle15.1s

For SLPs and coordinators: the real dashboard on camera, one-tap NDIS report, goals, templates — all computed privately on the device.

16:9
9:16

7 · Bumper 6s format6.5s

Pre-roll bumper: mascot wave, wordmark, one line — “Anan, a voice for everyone. Coming soon.”

16:9
9:16

8 · Showcase reel rebuilt crisp15.4s

“Hundreds of ways to say it — one voice.” Real tiles, pin-sharp under slow Ken Burns — the concept the AI push-in couldn’t hold, done right.

16:9
9:16

Raw Seedance drafts source material

The three generated source clips (720p fast mode). “Showcase” is the one that failed QA — kept here for transparency; its concept lives on as spot 8.

cinematic (⭐ used in hero)
teaser (used as close)
showcase (QA fail — text warp)